Company History

Getting to know us

Joan K. Dance

Joan K. Dance, President of Dance Ferrentino Insurance and Financial, Inc., has been an insurance industry professional since 1993, when she joined Nationwide Insurance Company as an agent. She quickly established a reputation as a dedicated, innovative and trustworthy provider of top quality insurance products carefully selected to meet her steadily growing clients’ needs.

Her focus on simplifying the insurance-buying process, providing clear answers and advice, and consistently delivering personalized client service has been the foundation for the award-winning growth Joan has experienced and her track record of high customer service satisfaction ratings and policyholder retention. Whether handling client claims or reviewing their insurance needs as their situations changed, Joan and her team dedicated themselves to upholding the highest standards of professionalism and honesty, and soon had established a client base throughout Florida.

When an opportunity arose to join forces with another well established, top insurance professional in 2008, and combine their resources and expertise to further improve their clients’ insurance buying experience, Dance Ferrentino Insurance and Financial, Inc. was formed. Operating in the Independent Agent arena has allowed Dance Ferrentino the opportunity to offer its clients an even wider selection of quality products from among the industry’s best companies. The agency has consistently expanded the scope of its insurance and financial services along with its client base by continuing to make customer satisfaction its highest goal. Joan is looking forward to implementing many new ideas and technologies that will enhance their customers’ experience well into the future.

Joan holds a Property and Casualty license (2-20), a Life, Health and Variable Annuity license (2-15). A Florida native, she is a graduate of Stetson University and was recently inducted into their Sports Hall of Fame. Joan is also a Sustaining Member of The Junior League of Tampa and a Conference of Champions recipient.

Susan Ferrentino

Susan Ferrentino, CEO of Dance Ferrentino Insurance and Financial, Inc., has been an insurance industry professional since 1992, when she began her career as Claims Legal Counsel for Nationwide Insurance Company. In this capacity, she assigned, supervised and controlled the management of claims and litigation involving Nationwide and its insured, and provided legal training and counsel to claims representatives and managers. In 1999, she was named Claims Manager, responsible for hiring, supervising and evaluating the claims team in the Tampa Bay area.

​In 2003, Susan joined Ryan Insurance & Financial Services, Inc. as Associate Sales Agent. In this position, she established and built relationships with customers, educated clients about the most appropriate insurance products to fit their needs and prepared and presented proposals. She was a Sales Manager for Nationwide Insurance Company where she hired, supervised and developed 42 agents and oversaw their productivity and profitability for the next four years. During this time, Susan was recipient of President’s Conference and Conference of Champions awards.

​Her extensive legal industry expertise as well as her agent and sales manager experience gave Susan the impetus and confidence to join forces with another area insurance industry professional, Joan Dance, to form their own independent agency, Dance Ferrentino Insurance and Financial, Inc. Since that time, Susan and Joan have steadily built Dance Ferrentino into a well-known and respected name within the industry, representing over 30 different insurance and financial carriers to give their clients access to the most appropriate products and coverage for their needs.

​Susan received her Bachelor of Arts in Communication from Tulane University, and her Juris Doctor from the Whittier College School of Law. Her licenses include General Lines/Property & Casualty Insurance (2-20); Life including Variable Annuity (2-14); and Health (2-40. She is a member of The Florida Bar, the Upper Tampa Bay Library Foundation, St. Timothy’s Catholic Church, FAIA, the University of Tampa Board of Fellows and Leadership Tampa Bay. Susan is also a Certified Insurance Counselor, Assistant Secretary of the Waterchase CDD and a Director of Professional Insurance Agents of Florida.

About Dance Ferrentino Insurance and Financial

Dance Ferrentino Insurance and Financial, Inc. is dedicated to providing prompt, professional and friendly service to our existing and potential clients throughout the Tampa Bay area and all of Florida. We put our clients’ best interests first by proactively serving and educating them on all Dance Ferrentino insurance products that are appropriate for their needs. We maintain long-term and personal relationships built on trust with our clients. We provide our clients peace of mind by ensuring their most important assets are protected.

Agency Philosophy

When you think of service, we hope you’ll think of our Agency. Whether it’s reviewing your insurance program to make sure you have the right coverage to meet your current needs… guiding you through the claims process… or just answering any questions you might have… we are committed to making your contact with our Agency worth your time and effort.

We offer a full range of products and services for your home, car, family and your security. We are easy to reach no matter where you are day or night.